MINI Full Electric. ADVERTISING CAMPAIGN.
A multi-subject campaign shot during the 2 days event, presenting the New Mini Full Electric as a toy for adults.
Agency: M&C Saatchi, Milan. Executive Creative Director: Vincenzo Gasbarro and Luca Scotto di Carlo. Creative Director: Alessandro Candito and Matteo Grandese. Production Director: Federico Fornasari. Producer:Nicholas Grundy, Production manager: Giovanni La Monaca.